We'd like to recommend the linked articles for background on the kinds of issues we tackle in the CMO Workspace roundtables. For further reading, we recommend a visit online to Harvard Business Review.

End the War Between Sales and Marketing
Philip Kotler, Neil Rackham, Suj Krishnaswamy

Avatar Based Marketing
Paul Hemp

High-Performance Marketing: An Interview with Nike's Phil Knight
Phil Knight, Geraldine E. Willigan

Welcome To The Experience Economy
Joseph Pine II, James Gilmore

Designing and Executing Memorable Service Experiences: Lights, Camera, Experiment, Integrate, Action!
F. Ian Stuart

Connect and Develop: Inside Procter & Gamble's New Model for Innovation
Larry Huston, Nabil Sakkab

Rediscovering Market Segmentation
Daniel Yankelovich, David Meer

Stop Making Plans, Start Making Decisions
Michael C. Mankins, Richard Steele