Have We Learned Anything Yet?
Friday, February 17, 2006
Hosted by Hill, Holliday New York

It's been five years since BMW films launched. Two years since American Express teamed up with Seinfeld and Superman to create their “webisodes.” And eighteen months since Burger King taught us a chicken could be subservient.

So what have we learned? Do we know enough about innovative media and marketing programs to separate the one-off stunts from the ideas that actually engage audiences and trigger sales? Or is it still all marketing R&D – where we shoot first and review our ROI later?

Some may argue that we need more time to figure it all out and let the new media dust settle. Others will say that's a cop-out – as a marketer, you need to make decisions today – which means you need principles to navigate by right now. Who's right?

On February 17th, a select group of marketing and business chiefs will come together at Hill, Holliday New York to address some real answers to a new world of marketing innovation.