Have We Learned Anything Yet? Part II
Friday, September 29, 2006
Hosted by Hill, Holliday Boston

Earlier this year, we began a new dialog in the roundtable series. Earlier this year, a group of marketing chiefs gathered: BMW Mini, Coca-Cola, Levi Strauss, Harley Davidson, Discovery Communications, among others. The objective was to further examine the new world of marketing.

With the advent of new media, we have all witnessed a tremendous marketing evolution. New channels and a new level of interactivity, combined with new consumer filtering have changed the rules.

So what have we learned? Do we know enough about innovative media and marketing programs to separate the one-off stunts from the ideas that actually engage audiences and trigger sales? Or is it still all marketing R&D – where we shoot first and ask what our ROI is later?

Some may argue that we need more time to figure it all out and let the new media dust settle. Others will say that's a cop-out – as a marketer, you need to make decisions today – which means you need principles to navigate by right now. Who's right?

In September, a select group of marketing and business chiefs will come together at Hill, Holliday Boston to address real answers to a new world of marketing innovation.